Alon Cohen is the grown-up whiz kid at Alorit.com. Born in the US, Alon began his career self-training at the age of 12 with a Commodore 64 and later on the Commodore 128. Moving to Israel at age 15, designing, building and administering the first functional website for his parent’s export business The Jerusalem Export House Ltd. Alon started training online, growing the family business as he learned.
Alon represented the Jerusalem Export House at trade shows in Israel, Europe and the US., marketing and networking. He developed price lists and price quotations for large companies & organizations, implementing new marketing strategies , planned and built a new database-driven e-commerce website, increasing the family business dramatically. His streamlined site navigation and usability improvements drew the attention of in an independent buyer who then placed over $50,000 in orders in the first year alone.
Moving back to the US in 2002, Alon worked as a consultant while studying at the University of Phoenix, earning a Bachelor of Science with a concentration in IT in October 2006.
In 1999 Alon began freelance Consulting work in E Commerce, Online Marketing and IT for clients in Europe and US, service he continues to provide today. From 2004 – 2006 Alon served as Director of Search Intelligence for SpiderSplat Consulting, Inc., a search engine marketing agency in Boston, MA
From 2006-2008 he served as online Marketing Manager for Collaboration Online Limited Company, in Burlington, MA (A Software as a Service Company – SaaS), Alon managed and implemented the company’s online marketing strategies, improved online ROI through SEO, PPC and website usability enhancements – increasing signup rates by more than 400% and lowering cost per acquisition by 80%.
He created and managed the affiliate programs for their different brands; conducted multivariate conversion testing and implemented winning results; optimized press releases. Serving as partial webmaster, Alon implemented test-based redesign of the 123Together.com site and the groupSPARK.com website., launching the agilewaveCRM.com website, managing external vendors and contractors.