Online Marketing Archives:

Part on Online Marketing (and offline as well) is not only convincing your web site visitors that your product or service is exactly what they need, but also that it is in the same price range they are looking for. It is easy to overlook how customer expectations can influence the outcome of a sale.
During [...]

I just installed the Twitter Tools Plugin for Wordpress. It has some slick features that you can use to semi-automate your Online Marketing. Basically it allows you to synchronize your blog posts and your Twitter Tweets seamlessly. You can set it to:

Create a Tweet each time you write a new blog post
Create a new blog [...]

Before going in to how to optimize your site for the various search engines it is important to understand the history of both the internet and the search engines themselves. After all it is easier to both understand and remember the basic rules of S.E.O. and S.E.M. (Search Engine Optimization & Search Engine Marketing) if [...]

Preface
After talking with a number of my clients and colleagues I started to notice a trend with regard to Internet Marketing in general, specifically related to Search Engine Optimization & Search Engine Marketing. It was therefore decided that I would publish, here on my web site, a series of articles on these topics. I have [...]

I have said it before and will probably do so again, it is my belief that the only way to truly succeed in Search Engine Optimization and Search Engine Marketing is to understand their history. Once you understand how they started out, other bits and pieces will soon fall in place.
Now when I say [...]

When you start to think about ways to market your web site one of the ways that come to mind is Affiliate Marketing. What is Affiliate Marketing? In short it is paying other advertisers a percent of the sales they generate. Usually the Affiliates will put a link on their web site to your website, [...]

“For $1,000.00 a year I will guarantee that your site will be in one of the top 30 spots in the search engines(…)for the word or phrase of your choice”. This is part of a marketing phone call I received from a Search Engine Optimization consultant, not named here per his request, based near [...]

Originally posted by Jeff McIntire-Strasburg mcintirj@lincolnu.edu at www.alon-cohen.com
Internet marketing is an umbrella term for the wide variety of marketing and promotional techniques that take advantage of the online medium. Anytime a company builds a web site, creates an email list, publishes an electronic newsletter, or buys ad space from an online publication, it is [...]

Originally posted by Jenifer Underwood, C.P.S.M. Market29, Inc.
http://www.market29.com jen@market29.com at www.alon-cohen.com
Marketing is all about understanding human behavior. Although there are many risk takers out there, the majority of consumers are risk aversive. Since the Internet is a mysterious and intangible medium, consumers need to feel comfortable they are dealing with a reputable business [...]

General:
Web pages, also known as HTML documents or files, are the individual files stored on the server that are viewed by the site visitors. HTML stands for HyperText Markup Language. To put it simply it is a computer language (although most programmers do not consider it to be a proper computer language) that is [...]