Its simplest form Search Engine Optimization is the practice of making your site better optimized for the search engines while at the same time not loosing any value to your web site visitors. There are many factors involved with SEO which include on site factors and off site factors.
Onsite factors are items that you have direct control over, such as items on your web pages that you can optimize. Offsite factors are often what other websites think of your site.
We can go over your site a put together a customized plan for your website. Feel free to contact us to begin the process.