Do you check your website and stats daily? Does your tracking software give you everything you need? Do you know home many people are on your site right now?
Previously, we had 2 choices: Use a log analyzer (or some other analytics package) that we usually hours, if not days, old. Or use something like Prosper 202, or some equivalent to get that info. They cannot all furnish you the vital statistics and data needed to assess your site status and success at any given moment.
When you launch a marketing or advertising campaign, it increases over time and as expected, we hope that a large amount of traffic will make it to your website and ultimately convert. For websites that have a steady stream of traffic how can you monitor the real time users visiting the site? What if your server goes down, will you know about it? Are there any tools which can reliably give you exact real time statistics?
Website owners regularly check their website numbers on regular basis because they want to know how many visitors are browsing their websites. As owners, you want to witness the sources of traffic and what visitors do on your site. You need to periodically analyze where traffic came from and what changes are needed to boost the recent traffic you have. Apart from increasing traffic, it is also vital to identify key trends on your website to know which areas need concentration and enhancement. Most often, when you publish new information or content on your website, you expect to see rise in visitor numbers as this contents is relevant to your users and you hope that the search engines will notice this. For example, if social media is where most of your traffic comes from, then it gives you a clue and an indication of which suitable method to adopt to generate the traffic you want. If this is the case, then you focus your attention on online social media networks like Twitter or Facebook. Apart from source of traffic, you should also assess suitable keywords which generate the traffic.
Is your tracking software powerful enough to give you all of this? Is it providing you the statistics needed to bring you the success of your website? If your answer is a big “NO,” then you are note using the right analytic software to lead you to success. What you need is a powerful, efficient and effective analytics system like Google Analytics (or something similar).
With Google Analytics, you will see the power of using analytics. By familiarizing and discovering how it works, you can do more with it and you will find more perks which will help you better your website.
What is Google Analytics and what’s so special about it?
It’s free software as a service (SaaS) from Google Inc. aimed at helping website owners understand and boost their traffic and visitor actions. It was originally developed by Urchin Software Corp. which ideas are were from Adaptive Path’s Measure Map and later acquired by. Since its inception, it has helped countless websites in evaluating their analytics, sources of visitors and in achieving their objectives.
If you are new to Google Analytics, you may be asking yourself as how it can help you with your website. Well, Google Analytics can help you in lots of ways. One of its perks is its ability to track website visitors. It has the ability to find out which websites they previously visited and how they ended up visiting your website. Much more, it can track different types of referrers, such as display advertising, search engines, email marketing, pay per click marketing or digital collateral.
If you want to grow you online business, then you really should learn how to use Google Analytics. Remember that visitors come and go and once they go, they rarely leave any comments. This is where the analytics comes in to play, providing you the insight you need to give them a better experience on your site. Even by looking at your top landing and exit pages you can see where to focus.
With the data and statistics gathered, you can improve the quality of your webpages, you can write powerful adverts to strengthen your marketing strategies and you can find suitable keywords that attract potential visitors. Moreover, you can assess different types of advertisements which attract more responses and what effective content is suitable to boost visitor conversions in your landing pages.
With Google Analytics on your side, you can analyze, measure, report, optimize and assess different types of marketing mediums and channels. With it, you can develop series of metrics, benchmarks and goals which will let you see how your marketing strategies are performing in real time. It removes the guessing game or the trial and error strategies because you can exactly pinpoint which areas needs improvement, thereby giving you more time to maximize your profitability and marketing efficiency.
The best part of all, Google Analytics is free to everyone, thus you can benefit from it for as long as you want with the worry of spending millions on marketing and web analytics. More so, this analytics platform is user friendly and scalable, thus it suits to whatever size, type of business that you have. Regardless of how big or small your company is, you are sure that it consistently provides quality and consistent service.
Because of its power, consistency and breadth, it is growing in popularity and dominating the market. By understanding its power, proficiency and efficiency, you can develop customized statistical reports and take your Internet marketing and advertising to a new level.