Part on Online Marketing (and offline as well) is not only convincing your web site visitors that your product or service is exactly what they need, but also that it is in the same price range they are looking for. It is easy to overlook how customer expectations can influence the outcome of a sale.
During [...]
Usability Archives:
Increase Online Sales: Work with Customer Expectations
Building Credibility for your Online Storefront
Originally posted by Jenifer Underwood, C.P.S.M. Market29, Inc.
http://www.market29.com jen@market29.com at www.alon-cohen.com
Marketing is all about understanding human behavior. Although there are many risk takers out there, the majority of consumers are risk aversive. Since the Internet is a mysterious and intangible medium, consumers need to feel comfortable they are dealing with a reputable business [...]
