Search Engine Optimization (SEO) Archives:

Before going in to how to optimize your site for the various search engines it is important to understand the history of both the internet and the search engines themselves. After all it is easier to both understand and remember the basic rules of S.E.O. and S.E.M. (Search Engine Optimization & Search Engine Marketing) if [...]

Preface
After talking with a number of my clients and colleagues I started to notice a trend with regard to Internet Marketing in general, specifically related to Search Engine Optimization & Search Engine Marketing. It was therefore decided that I would publish, here on my web site, a series of articles on these topics. I have [...]

I have said it before and will probably do so again, it is my belief that the only way to truly succeed in Search Engine Optimization and Search Engine Marketing is to understand their history. Once you understand how they started out, other bits and pieces will soon fall in place.
Now when I say [...]

“For $1,000.00 a year I will guarantee that your site will be in one of the top 30 spots in the search engines(…)for the word or phrase of your choice”. This is part of a marketing phone call I received from a Search Engine Optimization consultant, not named here per his request, based near [...]

General:
Web pages, also known as HTML documents or files, are the individual files stored on the server that are viewed by the site visitors. HTML stands for HyperText Markup Language. To put it simply it is a computer language (although most programmers do not consider it to be a proper computer language) that is [...]

Originally posted by Jenifer Underwood, C.P.S.M.
Market29, Inc. http://www.market29.com jen@market29.com at www.alon-cohen.com
The topic of top placement for web store links in search engines has come up with every single ecommerce project I have been involved in as a programmer and as a marketer. What some people rarely consider is how to increase the number [...]

Originally posted by Jeff McIntire-Strasburg mcintirj@lincolnu.edu at www.alon-cohen.com
One means of making sure your site receives maximum visibility is search engine optimization (S.E.O.). You must think in terms of search engine optimization from the earliest stages of planning and design if you want to receive heavy traffic from the major search engines. In order [...]