Archive for November, 2008

Originally posted by Jenifer Underwood, C.P.S.M. Market29, Inc.
http://www.market29.com jen@market29.com at www.alon-cohen.com
Marketing is all about understanding human behavior. Although there are many risk takers out there, the majority of consumers are risk aversive. Since the Internet is a mysterious and intangible medium, consumers need to feel comfortable they are dealing with a reputable business [...]

General:
Web pages, also known as HTML documents or files, are the individual files stored on the server that are viewed by the site visitors. HTML stands for HyperText Markup Language. To put it simply it is a computer language (although most programmers do not consider it to be a proper computer language) that is [...]

Originally posted by Michael Milley mikemilley@hotmail.com at www.alon-cohen.com
The largest river in the world and a numeral one followed by one hundred zeroes. Those are the registered domain names of two of the Internet’s biggest success stories. A domain name like amazon or google can be striking and memorable enough to help your business, and the [...]

Originally posted by Jenifer Underwood, C.P.S.M.
Market29, Inc. http://www.market29.com jen@market29.com at www.alon-cohen.com
The topic of top placement for web store links in search engines has come up with every single ecommerce project I have been involved in as a programmer and as a marketer. What some people rarely consider is how to increase the number [...]

Originally posted by Jeff McIntire-Strasburg mcintirj@lincolnu.edu at www.alon-cohen.com
One means of making sure your site receives maximum visibility is search engine optimization (S.E.O.). You must think in terms of search engine optimization from the earliest stages of planning and design if you want to receive heavy traffic from the major search engines. In order [...]

Originally posted by Cheryl Duffey cheryl.duffey@verizon.net at www.alon-cohen.com
The world wide web is like a giant shopping mall, and you can be a part of it. Your website can allow your customers to shop online. One of the advantages of online shopping is that your customers have access to your products around the clock. [...]

Originally posted by Jeff McIntire-Strasburg mcintirj@lincolnu.edu at www.alon-cohen.com
Website promotion is, quite simply, the process of getting the word out about your site. Like any kind of marketing or promotional effort, website promotion requires planning and strategy.
Where to Start
Before jumping headfirst into site promotion (and, perhaps, even before building your site), you’ll want [...]

Originally posted by Shannon G. Pearson swpearson@telus.net at www.alon-cohen.com
What is Website Marketing?
Website marketing is just that: Marketing.
It is getting the word out, promoting your website both on and offline.
If you are new to the world of online business you may not realize the importance of, or the need for, website marketing. “Why should I market [...]

Originally posted by Shannon G. Pearson swpearson@telus.net at www.alon-cohen.com
Web page design is an art, but you don’t need an art degree or be a rocket scientist to design effective web pages for your website. You just have to be aware of several important aspects that every web page should have. These components will ensure the [...]

Originally posted by Michael Milley mikemilley@hotmail.com at www.alon-cohen.com
So you’ve got a great idea for a web business - maybe you even have the site designed - but where are you going to keep it? You need to find someone to host your site. Web hosting services are where most individuals and small- to medium-sized [...]