Online Marketing Solutions from Concept to Implementation

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WordPress 2.7 Released

The newest version of  WordPress was just released. If you have not already done so, make sure your WordPress version is up to date.

Increase Online Sales: Work with Customer Expectations

Part on Online Marketing (and offline as well) is not only convincing your web site visitors that your product or service is exactly what they need, but also that it is in the same price range they are looking for. It is easy to overlook how customer expectations can influence the outcome of a sale.
During [...]

Anti-SPAM Solution - Postini

A few years ago I started using various anti-spam “solutions”. Outlook junk filter was the big one at the time. As happened to many, I got a few false positives. I originally thought to myself  “OK, I can just check that junk folder a couple of times a day”. That few minutes twice per day [...]

Twitter Plugin for Wordpress

I just installed the Twitter Tools Plugin for Wordpress. It has some slick features that you can use to semi-automate your Online Marketing. Basically it allows you to synchronize your blog posts and your Twitter Tweets seamlessly. You can set it to:

Create a Tweet each time you write a new blog post
Create a new blog [...]

Internet History Feb. 27, 2003

Before going in to how to optimize your site for the various search engines it is important to understand the history of both the internet and the search engines themselves. After all it is easier to both understand and remember the basic rules of S.E.O. and S.E.M. (Search Engine Optimization & Search Engine Marketing) if [...]

Internet Marketing, Search Engine Optimization & Search Engine Marketing Feb. 24, 2003

Preface
After talking with a number of my clients and colleagues I started to notice a trend with regard to Internet Marketing in general, specifically related to Search Engine Optimization & Search Engine Marketing. It was therefore decided that I would publish, here on my web site, a series of articles on these topics. I have [...]

Search Engine History

I have said it before and will probably do so again, it is my belief that the only way to truly succeed in Search Engine Optimization and Search Engine Marketing is to understand their history. Once you understand how they started out, other bits and pieces will soon fall in place.
Now when I say [...]

Affiliate Marketing

When you start to think about ways to market your web site one of the ways that come to mind is Affiliate Marketing. What is Affiliate Marketing? In short it is paying other advertisers a percent of the sales they generate. Usually the Affiliates will put a link on their web site to your website, [...]

Dedicated Server Hosting

Originally posted by Helen Dayman dayman@ion.com.au at www.alon-cohen.com
Your on-line business is growing, traffic to your website is increasing and orders are coming in fast. Too fast. Prospective customers are going elsewhere as your site is becoming congested. Your web pages are taking too long to load and error messages are greeting their requests.
Time [...]

How to Choose the Right Search Engine Optimization Company

“For $1,000.00 a year I will guarantee that your site will be in one of the top 30 spots in the search engines(…)for the word or phrase of your choice”. This is part of a marketing phone call I received from a Search Engine Optimization consultant, not named here per his request, based near [...]