Online Marketing Archives:

Originally posted by Michael Milley mikemilley@hotmail.com at www.alon-cohen.com
The largest river in the world and a numeral one followed by one hundred zeroes. Those are the registered domain names of two of the Internet’s biggest success stories. A domain name like amazon or google can be striking and memorable enough to help your business, and the [...]

Originally posted by Jenifer Underwood, C.P.S.M.
Market29, Inc. http://www.market29.com jen@market29.com at www.alon-cohen.com
The topic of top placement for web store links in search engines has come up with every single ecommerce project I have been involved in as a programmer and as a marketer. What some people rarely consider is how to increase the number [...]

Originally posted by Jeff McIntire-Strasburg mcintirj@lincolnu.edu at www.alon-cohen.com
One means of making sure your site receives maximum visibility is search engine optimization (S.E.O.). You must think in terms of search engine optimization from the earliest stages of planning and design if you want to receive heavy traffic from the major search engines. In order [...]

Originally posted by Cheryl Duffey cheryl.duffey@verizon.net at www.alon-cohen.com
The world wide web is like a giant shopping mall, and you can be a part of it. Your website can allow your customers to shop online. One of the advantages of online shopping is that your customers have access to your products around the clock. [...]

Originally posted by Jeff McIntire-Strasburg mcintirj@lincolnu.edu at www.alon-cohen.com
Website promotion is, quite simply, the process of getting the word out about your site. Like any kind of marketing or promotional effort, website promotion requires planning and strategy.
Where to Start
Before jumping headfirst into site promotion (and, perhaps, even before building your site), you’ll want [...]

Originally posted by Shannon G. Pearson swpearson@telus.net at www.alon-cohen.com
What is Website Marketing?
Website marketing is just that: Marketing.
It is getting the word out, promoting your website both on and offline.
If you are new to the world of online business you may not realize the importance of, or the need for, website marketing. “Why should I market [...]

Originally posted by: Jenifer Underwood, C.P.S.M.
Market29, Inc. http://www.market29.com
jen@market29.com
In my opinion, the best way to track online advertising campaigns is to combine the information gained from web statistics tools with the information from third party ad campaign tools. I say this for a few reasons.
As a programmer, I love data projects! However, I also [...]